Domino's proves why it's America's largest fast-food pizza company with new menu options and loyalty program upgrades. Big changes are coming again.
On Dec. 8, the firm discussed its "Hungry for More" strategy, which emphasizes marketing and menu innovation, operational excellence
Domino's digital ordering is changing. The pizza chain is revamping its website and smartphone app to improve delivery and carryout ordering.
The chain is also simplifying digital navigation to increase product research and reduce clicks. Every part of the chain's website will load faster.
Customers can also expect more customisation during ordering. A personal pizza-ordering helper is one way it does this.
Garcia called this experience "more human-like," and the personal pizza ordering helper will be beta-tested in 2024.
Domino's is also implementing Dom.OS, a proprietary operating system, for employees. Kelly calls this system a "collection of smart tools,
Besides this OS, Domino's will beta test a new labor tool in 2024. This technology, used with Domino's forecasting tool
Along with in-store technology, Domino's wants new ovens to improve kitchen operations. Initial installations will be in new and corporate locations.